Digital fashion is not here to stay, it is here to inspire, entertain and transform our culture towards a more balanced state and influence + support the shift of the physical layer of our complex industry towards Balanced Fashion. Below you will find proof of the fact that the ecosystem and its key trailblazers are about to be ready for the greatest transformation the industry has experienced since the invention of Shirtwaist in 1890s.
- Here is the link to the full version of this article on Notion. This email only features 11 percent of what I wrote to save us all time and energy.
- Here is the link to the shorter version of this article on Medium. PLEASE CLAP if you enjoy this work.
- Here is the link to the latest Conscious Tech News curation + intro to Balanced Culture.
- Here is a link to our Balanced Culture work, that we have collected so far.
NOW, to the PIECE.
FINALLY, it is time to publish this digital art piece that this guide is intended to be. I feel beyond happy you are tuning in! This megalithic piece of literature has been brewing for a while. In parallel, I also wrote a gigantic meta article on the FALL of Digital Fashion which I will publish later, (to counterbalance my until today most popular by far digital fashion-focused piece of writing from 2019) as I strongly believe that the real future of fashion is physical, no matter how like we enjoy creating digital solutions. Physical world and all that we create, besides what is made from biodegradable materials, is not gonna go anywhere, so we all will have to deal with an overwhelming amount of by-product the industry has produced over the past decades. However, this article is not about that elephant in the room. It is about the air in the room so to speak…
This piece of writing is set to educate the readers and my fellow visionaries on the digital fashion as a layer of reality that we will be exploring until we reach a deep state of inner peace as human beings and won’t need this ‘old life’, expired thing we call technology to satisfy our emotional needs outside of ourselves. We are more powerful than the technology tools that we have developed so far, trust me on that. When you spiritually advance yourself and learn to apply your inner technology such as heart space and third eye, and the intelligence of our body in your daily life, you will experience what I mean. Magic is what we choose to create daily. More about that in the mentioned above Meta article to be published when I feel it is ready to be seen publicly.
For now, what we collectively agreed to call **DIGITAL FASHION** is a cool new concept for us to direct our attention towards and utilize the tools we have developed to visualize and manifest a dynamic, exciting, and fun creative infrastructure that will have a capacity to welcome in, hold and support the finally circular, transparent, traceable, ethical, and responsible physical fashion and consumer goods industries. It will help us model the new ways of consumption, collection, and care for this beautiful creative medium we call fashion that has been shaping our global culture throughout the history of Humanity.
Fashion is cool. Fashion has the capacity to envision better and brighter realities. We, digital fashion natives, have the capacity to create a completely new dream for the WHOLE WORLD to follow. That is what this article is for, to boost YOUR personal feeling of empowerment in this space, dear reader.
If you feel overwhelmed reading this piece, simply stop and come back to it when you feel authentically curious to continue. This article is intended to be a study material, rather than a one-time, disposable piece of content that so many of us are so tired of at this point.
This piece is written by me as a result of my life’s work. I have been in competitive sports (which crypto fashion basically is), luxury fashion sales and PR, multiple businesses owner, product manager of hottest fashion tech ventures, consultant, advisor and investor in the broadest sense of digital fashion world for my whole life. For many, many months now I have been diving into incredibly rich process of research and collected a large body of work for an in-depth report around what is [Newlife.ai](http://newlife.ai/), [LUKSO](https://www.notion.so/The-Comprehensive-Guide-to-Digital-Fashion-Space-June-2021-0cdb928835274251837fc5b1221989ad), [Arianee](https://www.arianee.org/), [Vechain](https://www.vechain.org/), [Aura](https://auraluxuryblockchain.com/) and other upcoming giants in the crypto for the future of luxury & creative economies are here to bring. This article is not intended to cover such giants, but to show what is currently being built in the space and how fashion brands can start strategizing their phygitalization movement because that is part of what we call Balanced Fashion movement, whether you like it or not. Because we are going to stop producing new physical fashion in such great quantities and start training our community to consume less by entertaining ourselves via digital means, helping the fashion audience to understand our collective movement into DAOs & Universal Creative Income via crypto space in a sexy and fun way. Think back to the e-commerce in early 2000s. Crypto (hopefully, equivalent to digital at some point) fashion is that now. OK? Sank that in?
Let’s move on. I hope if you have stumbled upon this article I do not have to define NFTs for you. Anyways, we do not have to use that term anymore and simply call all digitally native products on-chain.
Fashion and traditional art spaces desperately needed the next level blockchain ecosystems & storytelling around them to be built to cater to specificities of these creative areas that are renowned to be so stale in terms of technology applications. These fields are so drastically different from DeFi in terms of language, while the traditional monetary systems’ infrastructures seem to be less complex than the beast of the world we have built-in fashion ecosystems in the past decades. I was early in the game exploring and reporting my visions of how blockchain technology can be applied in the fashion world for good. Check out the two-part 1 & 2 series I wrote back in 2018, when there was still very little research completed in blockchain applications for the fashion industry. This pre-dates all projects mentioned in this article below. OK? Ok. I know the topic. I am a crypto investor from earlier than you may assume. I know what I am talking about even when you meet me you think I am a creative strategist. I am a deeply geeky technologist at heart. Looking at code makes me feel relaxed. Talking tech is my love language. I fall in love with humans who code because fashion and art is a form of coding language too. Just more aesthetically pleasing and more universally recognized. In fashion, we speak with visual codes and program the consciousness of everyone who is exposed to our fashion choices. Nowadays with the word fashion we mean the whole industry, but when I use the word fashion, I mean universal language, a system of codes.
Back to the topic of digital fashion. We are currently taking part in the next iteration of the industry emerging and developing ecosystems to support the upcoming transition from the old ways of how fashion industry operated, to the new. This is still very much work in progress across all the companies I am closely watching, that are part of the Balanced Fashion ecosystem of Web 3.0.
I am still educating myself and seeing how CLOSED and relatively tight this space is for anyone like me who is extremely enthusiastic in my research, while not being directly affiliated with any technology, doing all the research all by myself, without any formal advisors and guides and digging passionately for answers of what is to come, reporting on the deepest Truth behind the big, ambitious statements on those Web 3.0 projects’ initiatives. Deeper about that to be reported in the future.
Grounding back to something that is more digestible for us now right now. Practical applications and narratives of digital fashion and examples of b2c platforms that are currently being developed.
WELCOME to my grand overview of Fashion Focused NFT Marketplaces and other supporting projects that make up the fabric of the emerging Digital Fashion World.
Here is a summary of the featured above projects for our convenience.
NFT Marketplaces & Brands
Digital Fashion Marketplaces & Brands
Now, first thing's first...
My philosophy is that NATURAL is the way. Technology is only a tool for entertainment and data storage & management (including money management, which to me our creative expression in form of content represents). Every physical object that I own is a carefully invited into my life, deeply curated art piece, a costume for my physical avatar in our greater metaverse version we call real life. Each physical item that I choose to own is more precious than any digital product ever created, while every piece of digital content that I create and post anywhere online IS Digital Fashion. Every photo I take and every screenshot I make is a mintable on-demand NFT. Let that sink in.
Take your time.
As I have been working on the communications & merchandising integrated and interoperable strategy for [Newlife.ai](http://newlife.ai) starting back in 2019 (without a monetary agreement, solely as my personal passion project), I have so far prepared multiple bundles of both physical and digital merch, ready to be dropped and distributed when the time is right. Some have already been dropped, but I do experience it as a slow, balanced and careful unrolling process. Our project is still a toddler and being developed and the metastory of our new life is currently being written. If you have been following my work on Newlife.ai, you may better understand what's up. If you ever tuned in to my lives on Nataliya.ai and Balanced Fashion accounts back in 2020 when I went live almost daily you have some idea of the energy of what is being built. If you know me personally and close to me, you know how dedicated I am to this work. And if these concepts sparked your curiosity, take time to watch some of the explainers I recorded and posted on YouTube as a preview of what is to come.
For now, sharing with you parts of a raw presentation I created back in mid 2020 to showcase my visions to my team back then.
To express my personal emotions towards the whole digital fashion space I report on below, I took the initiative to be the first one ever to publicly borrow and present a featured on Dematerialized digital items and chose to playfully try them on using the most advanced image editing system I could access at that moment on my new MacBook Air: a legendary Keynote app. It took me around 2 minutes and 22 seconds to style myself, which included going on the ancient platform we call Facebook and selecting timeless, emotionally charged photos of me to model those historically significant garments.
Below you see the results. Please note that these are my first ever publicly shared and not removed digital garment modeling images since around 2014. *(Yes I have been in the digital fashion space for that long, someday I will write a whole book on that... oh wait, we already have Newlife.ai for that story layer to be filled in!).* These three works are visually representing my real opinion on the future of digital garments, which I believe is purely created for our entertainment. I do acknowledge that this article is not about me and my personal opinions only. It is about the projects featured below and all the teams of people who are working hard to create new ecosystems that are beyond fashion, art and technology, it is a space to shape the culture of the future, an authentication of physical and digital assets, a redefinition of ownership, where we are invited to consume less in the physical world while sharing and having fun more while in digital worlds. Hopefully, the better ecosystems will still keep us more off-screens than inside of the metaverses. Or what we now call metaverses will be less about screens and more about physical interactions with augmented reality visualization and projection and holographic technology advancements. (forget your glasses and lenses old life dreams pls, those are not that cool, trust me)
These three artworks are already featured in my signature style of nodes preview layout and mintable on-demand on our native digital fortress platform, Newlife.ai. I might also print them out and place our light language codes on them, which will immediately mark those pieces as infinite value, backed by the next level of blockchain technology off traditional technology that we utilize now. More about that and Nataliya.ai phygital mega project in the articles I publish in the future, as this is still deeply in dev mode. What you see below and what I share on my social channels are only teasers to my work that is yet to be met by the worlds of fashion, tech, art, and culture, unless you are on Newlife.ai, where with time spent on our platform, you would get a deeper preview on what Nataliya.ai is about.
This is only the beginning of the digital crypto fashion space overview...
As always, STAY INSPIRED!