Conscious Fashion Tech Update | June-July 2019 | WHY THE FUTURE OF FASHION IS NOW

Dear Friend,

It is time to acknowledge that the change we’re seeking in the industry is happening here and now. I've curated a collection of top organizations and startups building the blueprints for the new fashion industry.

We all have heard hundreds of times that the fashion industry needs a change and, frankly, I am tired of hearing it over and over again while I see that a lot is HAPPENING NOW that is spear-heading the change that we are seeking. We should stop talking about the need of change, and focus on the fact that there’s a whole new industry is brewing, thanks to the incredible organizations, start-ups, and consultancies I have carefully hand-picked for my recent article. You will see how many opportunities for you to get involved in a sustainable fashion without having to start your own brand. Now it is YOUR choice whether you decide to take part in this change or you prefer talking about the change and fulfill your ego’s desire in creating just another “sustainable” fashion brand without really understanding how much work and persistence it takes. As a consultant I work with fashion brands less and less these days, instead, focusing on 1:1 coaching for entrepreneurs as well as advice technology companies on filling the gaps in the industry that actually need to be filled for its circular and sustainable now. It is time to wake up and acknowledge that the “future” we’ve been talking about is already HERE and NOW. Read this article to find out about the movers and shakers of the fashion industry, that are not fashion brands.

Do reach out to me if you feel that your company needs to be part of this list and share a few points on why you believe so, and I'll consider adding it to the article if it's in line with my vision of fashion industry.


High Consciousness: Where is our industry heading?

  • Clothes Are Canceled - VICE
  • Do We Really Need Any More Sustainable Fashion Brands? - Fashionista
  • #SuzyPitti: Embracing Gender Fluidity And An Ethically Conscious Lifestyle -
  • 10 Queer-Led Fashion Brands to Support This Pride Month And All Year Round -
  • Charting The RealReal’s path to profitability - Vogue Business
  • Can technology keep fake handbags out of the marketplace? - Fashionista
  • France to end disposal of $900 million in unsold goods each year - NY Times
  • No new clothes for a year: 6 months into the challenge, here's what I've learned - Evening Standard
  • The beauty industry’s having an environmental awakening, but not all redemption is created equal - Refinery29
  • How the fashion industry is finally tackling the sustainability issue  -
  • Poshmark CEO Manish Chandra on engineering a fashion-tech unicorn - Vogue Business
  • Decoded Future Summit: Collaboration is key to sustainability - FashionUnited 
  • Can Kering Grow and Be Sustainable at the Same Time? - The Business of Fashion
  • Automation in retail: an executive overview for getting ready - McKinsey

What do we need to know to prepare for the shift?

  • The price of fast fashion - The Times
  • Inside the multi-billion-dollar online product recommendation economy - The Business of Fashion
  • Browns CEO Holli Rogers on Reinventing Retail: Women in Power 2019 - Footwear News
  • What the sustainable movement is missing about privilege - i-D


    Please note: I'm limiting the number of events I'm featuring in this email to increase the quaity and value of this email. If you feel that your event or event series should be featured here - email me.

    Now till June 28th


    Good Stuff is a pop up experience of living well in the circular economy, it will feature “good new” clothing and home goods (sustainable/ethical), “good used” (curated/appealing), and “good fixes” (repair and service for what you love), and “thoughtful stuff,” a series of deep-dive panels, hands-on workshops for adults and children, and wildcard events. Price: Free Location: South Street Seaport, 203 Front Street

    Tuesday, June 18th

    5:00pm The NEW Sustainable Fashion Community Meeting

    Join the NYC Fair Trade Coalition every 3rd Monday of the month for an evening of planning, organizing, and collaboration. Learn how to get involved and push the sustainable fashion movement forward! Price: $8 – $100 Location: LIM College 216 E 45th st

    7:00pm #SustainingSustainable: Social Strategy

    This month for #SustainingSustainable, we’re bringing you a total powerhouse of digital marketing answers. Harineta Rigatos manages a digital audience in the millions, and manages campaigns with mega influencers and brands around the world. She’s a story-telling- relationship-building whiz kid and we all get the opportunity to learn from her experiences. Price: $20 Location: WeWork 368 9th avenue

    6:00pm Panel: What's it worth? Design, Labor, and the global economy

    With: Elizabeth Cline, NY-based journalist and author of Overdressed. Saloni Shrestha, Agaati, Margot Lyons, Coyuchi, Rebecca Van Bergen, Nest, Mohini Tadikonda, Conscious consulting services for businesses, non-profits, and artisans and Sonia Park, NYCEDC and MadeInNYC Fashion. Price: Free Location: Good Stuff at South Street Seaport, 203 Front Street

    Thursday, June 21st & Friday, June 22nd

    NYCxReuse Conference + Expo (Buy tickets here and here)

    Organised by @donateNYC,#NYCxReuse- NYC's first all-reuse event on June 21st- will feature a panel on textiles & highlight creative ways in which organisations can integrate reuse to #closetheloop. Here is the list of headline panels on the first day and here's a list of Community Fest Participants. Price: Conference: $15 – $50 Expo: $3.50 – $5 Location: Metropolitan Pavilion, 123 West 18th Street

    Thursday, June 21st 

    3:30pm Masterclass: Build Sustainable Startup with Lean Canvas

    This is a masterclass focusing on introducing you as to how lean business model canvas can elevate your understanding of innovation best practices and the intra-corporate entrepreneurial skills needed to lead innovation projects, teams, and strategies. The Lean Canvas is more actionable and entrepreneur-focused. It deeply focuses on startup factors such as uncertainty and risk. In this masterclass, the aim is that you can capture a 1-page diagram of your startup vision efficiently. Price: $33 Location: TBA

    Saturday, June 23rd

    2:00pm - 3:30pm Workshop: Clothing Care with Elizabeth Cline 

    Elizabeth Cline, author of Overdressed and now The Conscious Closet, will explain how to care for your clothing with a dramatically reduced environmental impact. You'll save time on laundry and your clothes will look far better for longer. This workshop covers how to remove and prevent pills from knits and sweaters, hand wash delicates and reshape clothing, freshen garments between wearings, evaluate when garments truly need laundering, and tips on removing stains and laundering without the use of chemically-intensive stain removers and detergent. Price: Free Location: Good Stuff at South Street Seaport, 203 Front Street

    Monday, June 25th

    6:30pm Say Goodbye to Stuff Sustainably

    Join Good Stuff and Zach Cohen, Founder and CEO of The Junkluggers, for a discussion on proper disposal of our unwanted things. Price: Free Location: Good Stuff at South Street Seaport, 203 Front Street

    Tuesday, July 9 - Wednesday, July 10

    The Lead Innovation Summit

    I've attended the first The Lead Summit last year, and it invited the top of the top from the fashion and retail innovation community and held informative panels and talks on the array of innovation-centered topics. Must go for anyone who's serious about setting their foot forward in their fashion tech & retail tech game. To reserve your pass, click here and use the code "CFTN15" special discount for Balanced Fashion Newsletter readers for 15% off the already discounted pre-registration rate. Location: Brooklyn


    Stay Inspired,

    Nataliya Makulova 
    Founder of Balanced Fashion, Conscious Fashion Tech Consulting Agency
    Follow Nataliya on Instagram